Aufeis was an ambitious adventure, a brand, a passion, a business, a plethora of achievements, a path of great opportunity and learning. We conducted custom design work for NHL teams, pop-up stores, DTC e-commerce, wholesale retail relationships with nationwide chains, B2B sponsorships, support for smaller clubs and charities. I co-created Aufeis with my best friend, who exposed me to the joy of hockey at age five. We played hockey as kids, lived in the rinks, worked in hockey pro-shops, and still play the sport today. Having both attended art school it was a very natural progression that lead us to create a line of apparel to celebrate the game.

The brand served hockey enthusiasts in all directions.